Beyond Fairtrade Pricing

At the heart of our philosophy is a commitment to transparent pricing and supporting fair compensation for artisans. Traditionally, Moroccan artisans receive as little as 4% of a rug’s sale price, a disheartening reality that led many to abandon their craft. The majority of our Berber rugs take between 20 - 40 days to make.

By partnering directly with cooperatives in Morocco, we ensure that the skilled women who weave each rug set their own prices, giving them full control over the value of their work. This approach not only safeguards the rich heritage of Berber weaving but also promotes sustainable growth, empowering these artisans to earn a good income while preserving their cultural traditions.